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The technology , talent and management can only be relative competition advantages within some period of enterprises, the factor that can really stand the test of time may become key competitiveness . The contemporary trans-corporation nearly pays attention to researching and developing and marketting this both ends all without exception . A brand becomes the world-famous brand to often need decades, time for a century at some expire by very. The brand is inseparable from key competitiveness such as company's culture , key technology , human resources as the important part in company's key competitiveness system. The brand and company's key competitiveness get along swimmingly with each other, is a kind of special key competitiveness , i.e. the key competitiveness of brand. So, brand management and promotion of enterprise's key competitiveness basically move ahead simultaneously on time. Meanwhile , connect the brand and key competitiveness to consider, it is a break-through and innovation of studying about the brand too. The relation of this text to the brand and enterprise's key competitiveness has been explained , and to how utilize brand raise enterprise's key competitiveness go on , expound the fact in detail.